Nui Finance / Visual Identity

Brief /

Nui Finance 的願景是讓每個人都能無縫地接觸 DeFi，通過簡化操作，只需三個步驟：存款、提款和領取獎勵。我們為各類加密貨幣投資者提供了合適的選擇，無論新手還是經驗豐富的投資者，都能輕鬆參與並獲得收益。我們致力於提供簡單易懂且無風險的 DeFi 投資體驗。我們的首個階段計劃是開發名為 Easter Island 的遊戲化 DeFi 新手村，旨在讓所有人無論資金多少，都能參與其中。

Nui Finance's vision is to enable seamless access to DeFi for everyone through simplified processes requiring just three steps: deposit, withdraw, and claim rewards. We offer tailored options for all crypto investors, whether beginners or experienced, allowing them to easily participate and earn returns. We focus on providing a simple, understandable, and risk-free DeFi investment experience. Our initial phase involves developing a gamified DeFi beginner's village called Easter Island, designed to allow participation regardless of the amount of capital.

Concept /

在這個專案中，我負責設定產品的視覺識別，包括 logo、色彩方案和字體等基本設計，並將這些設計應用於網頁產品中。

產品的核心描述強調簡單易懂、Easter Island，以及遊戲感的新手村。因此，我在主要插圖中採用了 2.5D 像素風格，並設計了遊戲中常見的地圖形式，以增添遊戲感，並呼應簡單易懂的精神。考慮到專案名稱為 Easter Island，我將團隊成員設計為摩艾像，以直接傳達產品概念。基於熱帶島嶼的概念，我想像置身於藍天碧海環繞的環境，因此選擇了藍色作為主色調。

In this project, I was responsible for defining the product's visual identity, including the logo, color scheme, and typography, and applying these designs to the web product.

The core themes of the product description emphasize simplicity, Easter Island, and a gamified beginner’s village. Therefore, I used a 2.5D pixel art style for the main illustrations and designed a map format commonly found in games to enhance the sense of gamification and align with the principle of simplicity. Given the project’s name, Easter Island, I depicted the team members as Moai statues to directly convey the product concept. Inspired by the idea of a tropical island surrounded by blue skies and oceans, I chose blue as the primary color.