Brief /
為公司設計 2023 農曆新年賀卡,旨在寄送給投資人及合作夥伴,除了慶祝新春佳節,還希望藉此維持良好的合作關係,並進一步加深他們對公司正面印象。
To design the 2023 Lunar New Year greeting card for the company, aimed at sending it to investors and partners. Beyond celebrating the festive season, the goal is to maintain strong relationships and further enhance their positive impression of the company.
Concept /
由於2023年是兔年,我們選擇了吉祥話「兔來運轉」作為主要標題,並從「運轉」的概念延伸出視覺設計。海報設計中,跑動的兔子在圓盤上象徵著生生不息的新年到來。雖然明信片是平面印刷,但通過 AR 技術可以在手機上呈現動態效果,完美契合「運轉」的主題。我們採用了像素風格的設計,不僅體現了公司在遊戲產業的經營方向,也讓整體視覺效果顯得親切且討喜。
Since it's the Year of the Rabbit, we chose the auspicious phrase "兔來運轉" (Rabbit brings good fortune) as our main theme. We extended the concept of "運轉" (rotation) into our visual design. Although the medium is a printed postcard, through AR technology, it can display dynamic effects on a smartphone, perfectly aligning with the idea of "rotation." We adopted a pixel art style to reflect our company's focus on the gaming industry, making the overall visual feel friendly and charming.